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1). Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow? In this article I look at some of th... 2). Content Layering :: Using Site Architecture To Improve SEO Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site. While we in the business know that content is king, more often than not it is a combination of content and effective site structure which will ultimately help your pages rank. In this article I look ... 3). Could The New Google Spider Be Causing Issues With Websites? Around the time Google announced "Big Daddy," there was a new Googlebot roaming the web. Since then I've heard stories from clients of websites and servers going down and previously unindexed content getting indexed. I started digging into this and you'd be surprised at what I found out. First, let's look at the timeline o... 4). Does The Google Desktop Really Put Your Privacy In Jeopardy? There has been a lot of talk recently about Google Talk and how there are serious privacy concerns with the new application. The biggest concern seems to come with the ability to search and share multiple computers with one account. In other words, you could use a single desktop search account to search, index and allow you to share fi... 5). Google Sitemaps :: Are They Or Aren't They Lucrative SEO Tools? Google has had a feature out for some time which allows webmasters to create a sitemap file to help Google's crawlers find and index content. It sounds like a great idea. After all, it's much easier to feed the crawler the content then hope it finds it on it's own. But is a Google sitemap worthwhile? Is it even necessary?... 6). How Do Non-Profits Handle SEM? Straight Talk With The American Cancer Society I recently had the opportunity to discuss SEO/SEM with a non-profit organization. The conversation didn't start with SEO/SEM but I got to thinking – how does a non-profit do SEO/SEM? Having been in the industry a while I have a pretty good idea what the going rate is for professional SEM and I find it hard to believe that a non-profit ... 7). How To Beat The Google Sandbox And Make Some Cash At The Same Time I stumbled across this quite by accident. I knew it was there because I'd seen it before but I forgot about it until today. So I did some checking to see if it still does work and based on my limited test it appears that it does. What I'm about to explain to you may not only help get sandboxed sites indexed and ranking qui... 8). Pampering for the working professionals : Ten tips for a balanced work and social life Health experts worldwide resoundingly agree that workers in all labor categories must maintain a balance between their work and social lives. The dangers of more or over work and less socializing cannot be emphasized enough especially for the Londoner. The advantages to having an active social life are many. Finding a healthy balance between our wo... 9). Social Networking - The Next Great Marketing Medium? There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks? I've been watching social netw... 10). The Modern Wild West They may think they are the Yosemite Sam’s of the modern world, but you are the New Sheriff in town! Marauders of today do not come moseying up bow-legged into your path with a six-gun slung across their hip telling you to, "Stick ‘em up, or else." Instead, today’s modern outlaws can be in and out of your life without a trace of you knowing what ha... 11). The New MSN Search Interface :: A Positive Transformation Or The Antithesis Of Change? Now that MSN search has changed its look and search results I thought I’d do a little digging into the new look to see what I could come up with. Overall I am impressed with the new look even if the current results aren’t that spectacular. But is the new MSN really that much better? As you’ve already no doubt ... 12). Using subdomains to bypass Googles sandbox There was apparently some talk at SES Chicago on getting a site indexed in regular results a lot quicker. This involved the use of an existing established similar domain (either one you own or one you bought) and use it to help you get a site out of the “sandbox.” The full forum post can be found here. The technique is in the gray-to-...