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1). Danger...Never Hire Until You Profile! When hiring, many employers set themselves up for failure because they do not understand how critical profiling is. Learn how profiling can significantly improve your hiring process 2). Hiring Mistakes: Find and Fix Them Fast! Here is a tool that will tell you for certain whether your new employee is a hiring mistake. 3). Marketing Metrics: The Science That Makes the Art of Advertising Profitable Your profits can soar when you learn how to measure the success of your marketing initiatives the easy way.