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1). Business Consulting and the Small Market By : James Hunt
Many small businesses spend their short lifetimes, struggling and floundering, before they finally go belly up. While the average person tends to...
2). Bridging the Information Gap By : John Stanley
The role of a retailer in today’s highly competitive market is to bridge the information gap between consumer and product.
3). Consulting As A Business By : Cynthia Macy
Business consulting is an excellent work-at-home business.
4). Protecting Your Brand By : John Stanley
The world is getting smaller and ideas move around the world rapidly. One of the challenges as a retailer is mounting and protecting your brand or retail uniqueness. I am often confronted by clients who are worried that somebody will pinch their ideas. My reaction is always don’t worry; they cannot pinch your brand or image.
5). Get your site noticed and build that traffic! By : Paul Duxbury
You can have the best looking website on the internet, offering the most incredible product to your potential customers, but if no one comes to visit then all your design efforts will have been in vain.
6). Shopping - It’s Play Time For Men By : John Stanley
All the research says that shopping is an important hobby for women and that men are less involved in the retailing experience, but is this the case and should it be the case?
7). Baby boomers - Changing the Values of Shopping By : John Stanley
Baby boomers, that group of people, according to Bob Dylan and his peers who were going to change the world. The anthem “Things are a Changing” is very true of this market sector. From Woodstock to today this has been a group keen on making a difference to traditional values.
8). Pitfalls to avoid as a Newbie in Internet Marketing – Part I - Budget By : Steve Castle
Do you know how to allocate TIME and MONEY to your new Internet Marketing venture?
9). How To Walk The Floor And Talk To Customers By : John Stanley
Your role is take that of a maitre d’hotel. You should meet your guests (customers), welcome them and ensure they leave with a positive feeling about your business. You should set aside at least one hour a day to walk the store and talk to customers.
10). Make your Mark by building your reputation By : Paul Duxbury
We often hear said that our reputation is our most valuable asset when doing business. In the world of the internet you can build that reputation in a number of ways which we explore here.
11). How to Optimize and Build Value in Your Company for a Planned & Successful Exit By : Grover Rutter
Baby boom business owners have, by and large, been successful business operators. But will they be successful business sellers? This article provides some golden advice to "sales-minded" business owners.
12). Soaring To New Heights Can Require A Push By : Bob Corcoran
If you’ve been looking over the edge and thinking about ways to reach top-producer heights, you might consider a business coach
13). Easy Fundraising Ideas By : John Morris
Stay at home moms, school children or just about anyone who wants to raise some funds for either a good cause or for some personal reasons need not worry about which fundraising idea they would use and considering that there are actually a of fundraising ideas out there...
14). 5 Ways How a Healthcare Organization Can Increase Profits With A Mentoring Program By : Tony Colon
This article suggests ways how a healthcare CNO, CEO, CFO, CIO and HR could cut costs without actually cutting anything by simply implementing an eMentoring program.
15). Provide a Customer Experience, but What Do They Really Want? By : John Stanley
As retailers, we often talk about providing our customers with a memorable retail experience, yet we often forget to ask the consumer what they want.
16). Awesome Customer Service Requires a Three Pronged Attack By : John Stanley
The perception in the marketplace, according to research, is that customer service is declining. Whether consumer expectations have increased or services have declined over the last few years is debatable. The fact is, perception is truth, in the consumers’ eyes.
17). Planograms – It’s Not Just for the Big Guys By : John Stanley
A planogram is a visual representation of what a category should look like to maximise sales. It should include all the products and shelving and provide the optimum layout of the category to maximise sales.
18). Can you really make money on the Internet? By : Paul Duxbury
Thousands of people say that you can make money on the internet! Is it true?
19). 15 Ways to Increase Your Average Sale By : John Stanley
One thing I love about retailing is that most stores can make a positive difference to the bottom line without an injection of capital. It’s a matter or re-looking at the business with fresh eyes or as the customer sees the business.
20). Pets and Plants – The Unlikely Partnership By : John Stanley
Lifestyle retailing is booming, the consumer is cocooning and spending more time at home. One retail sector that should be rejoicing is the independent garden centre, but for many of them this is not the case.
21). Hunters and Gatherers - Are You Serving Both Their Needs? By : John Stanley
Research shows that consumers shop establishments based on one of the two personal profiles. The Hunter - know what they want, they are focused on the task in front of them and they do not want anyone or anything to stand in their way. The Gatherer - enjoy the experience of shopping and like to enjoy browsing around and discovering new items.
22). Retail Makeovers - It’s Not Just For Reality TV By : John Stanley
In today’s competitive retail market, stores have to reinvent themselves every four years, otherwise consumers would get bored and loyalty would decline. This is a sobering thought, a retail “makeover” every four years just to stay in the retail game.
23). Retail Success is Anything but Beige By : John Stanley
Retailing has developed into the hourglass environment, with the “beige” business being squeezed in the middle. Being “beige” in retailing is a recipe for failure.
24). Passion….Does Your Retail Team Have It? By : John Stanley
Are you and your team passionate about the retail game and the garden industry? I know you will argue the answer is yes and that is why you are in the industry, but traveling the globe working with garden centres over recent months has forced me to question where the passion has gone in many teams in our industry.
25). How to Build a Theatre Display By : John Stanley
Retailing is about inspiring people to buy. Theatre displays are about inspiration and magic. Whatever sector of the retail industry you belong to you need to create some excitement to make sure customers want to come back to your store rather than your competitors.
26). Creating a Member based Website By : Paul Duxbury
Membership based websites are becoming increasingly popular as more information becomes freely available on the internet. is there a market for your product beign offered through a Membership Site?
27). A Day in the Life of a Customer By : John Stanley
The key in today’s competitive climate is to ensure you invest in your team to ensure they are the best ambassadors you can have when they deal with your customers.
28). Greying Tigers By : John Stanley
Greying tigers, the generation of over 65’s who are becoming a more powerful generation in the market place. This is the generation that has seen all the changes take place and are reminiscent of the good old days.
29). Who Wants Customers Anyway? By : John Stanley
This article promotes the ethos of client rather than customer and of recruiting and training team members to be hosts and consultants rather than adopting a traditional salesperson or floorwalker role in businesses.
30). Selling Your Business - Why Use a Business Broker By : Dave Kauppi
Is a business broker necessary when I sell my business? What do they exactly do? Do they add value? Are they worth the cost? Read on and decide......
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